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Marketing Budgets | Upcoming Webinar [EDU Marketing Minute]

Marketing Budgets | Upcoming Webinar [EDU Marketing Minute]
By Bart Caylor • Issue #68 • View online
How will you be using this year’s budget? Take a look at this week’s blog post to consider your “must-haves” as it relates to tools to accomplish your education marketing goals.
Don’t forget to register for our upcoming webinar. Details below.
We also talk to Northern Michigan University about “the magic is in the messaging” and how Dan Freeman manages with a micro team. This week on the HigherEd Marketer podcast!
Share this with your colleagues if they are not subscribed!

From the Blog:
9 Must-Have Items for Enrollment Marketing Budgets
When Crisis Hits: Reputation Management in Higher Education
5 Ways to Take Advantage of 5G Mobile Marketing
Post-Pandemic Enrollment Marketing: Strategies for a New World
How to Launch Your 21st-Century Student Ambassador Program (Featuring Unibuddy)
How Mobile Apps Can Help Your School Improve Enrollment and Retention
Upcoming Webinar:
June 3, 2021 @ 1:00 PM ET
June 3, 2021 @ 1:00 PM ET
Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you’ll walk away with practical ideas from this presentation.
Bart Caylor of Caylor Solutions and Dan Cornelius of Think Patented will provide direction on both tools and strategies that any school can implement.
Topics that will be covered:
  • Using personalization
  • How to leverage data variables in both print and digital
  • Planning and organizing to keep it effective
  • Tools to measure and increase engagement
  • Examples of other schools efforts and reviews
  • Question and Answers
The first 100 registrants will be free and receive the recording for reference. The webinar will also be available on-demand. Depending upon response, the webinar may be expanded beyond 100.
This Week on the Podcast:
The Magic Is in the Messaging: Content Creation for Higher Ed Marketing
What We Have Been Reading:
7 Ways to Repurpose Content and Grow Your Customer Base
Extend Your Recruitment Reach This Summer | enrollmentFUEL
7 Higher Education Content Marketing Mistakes and How to Avoid Them
3 Enrollment Practices To Support Prospective Students from Recruitment to Yield
What high school juniors think about their college search | Inside Higher Ed
Resources:
Ebook: Marketing on a Shoestring Budget
ebook: 25 Ideas for Great Admissions Content
Understanding Generation Alpha
The Higher Ed Marketer
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