Content is where marketing is headed.
How can marketers in higher education mass produce content that is relevant, applicable, and interesting to prospective students?
, Assistant Director of Marketing and Enrollment at Northern Michigan University, about his unique approach to content.
They also talked about:
- How to manage time and resources well in content creation
- What types of content perform best in higher ed
- How to mass produce content with a small team
- What information to collect and how to use it for promotion
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?