Innovative Marketing & Name Buys... [EDU Marketing Minute]

Marketing has never been more important for institutions than it is right now. How are you able to recruit prospective students during a pandemic? How do the ways you communicate to parents and students differ during this time? 

These questions and more are answered on this episode of The Higher Ed Marketer. We chat with Jamie Hunt, Vice President, and Chief Marketing and Communications Officer at Miami University of Ohio about:

To hear more interviews like this one, subscribe to The Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

One of the biggest opportunities for higher education marketers today is text message marketing. Here’s a text marketing starter guide to get you going.

Email is still one of the marketer’s most effective tools. See how you can improve your email open rates right now!

Your mental health and productivity are more related than you think. Here are some concrete ways to improve your mental health by boosting your productivity, especially during times of Zoom Fatigue.

How do you quantify the collective losses the education sector has undergone due to the pandemic?

Why followers and engagement rate don’t matter, and how marketers should measure social media to better reflect campus priorities.

🤔 🤔 🤔 Ok, quick question: How soon should we start planning for Generation A? 🤔 🤔 🤔

Click to join the conversation and see what industry experts are saying on my LinkedIn page.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign: 

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century. 

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…