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🛠 How to: Unique Selling Prop | 5 Steps to Storytelling [EDU Marketing Minute]

🛠 How to: Unique Selling Prop | 5 Steps to Storytelling [EDU Marketing Minute]
By Bart Caylor • Issue #79 • View online
Need to sharpen up your Unique Selling Proposition? Learn how in today’s blog post. Also, we are back with the most recent blog post. And, this week on the podcast, we learn the art of crafting a story through a 5-step process with Jim Small from the University of Notre Dame.
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From the Blog:
How to Create a Strong Unique Selling Proposition for Your School
10 Key Projects for Advancement Marketing
How to Build Your Elevator Pitch Structure for a More Powerful Message
6 Tips for Marketing Higher Ed to Generation Alpha
7 Reasons to Revise Your Messaging Strategy
Catch up on the Podcast Episodes:
5 Steps of Storytelling
What We Have Been Reading:
The What, Why, and How of Video's Next Revolution in Content Marketing
Optimizing Education Website Design to Increase Conversions
How to Get Started With Video Marketing
3 Steps to Creating a Winning Instagram Marketing Strategy
9 Inspiring Examples of Higher Education Institutions on Social Media - Social Media Strategies Summit Blog
Resources:
Ebook: Writing for the Web
ebook: 25 Ideas for Great Admissions Content
Understanding Generation Alpha
The Higher Ed Marketer
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