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How to Create a Messaging Strategy [EDU Marketing Minute]

How to Create a Messaging Strategy [EDU Marketing Minute]
By Bart Caylor • Issue #59 • View online
Are you producing the results you want? Our blog today is all about establishing a higher ed messaging strategy. Also, be sure to listen to this week’s Higher Ed Marketer podcast featuring Kristi Lafree of Butler University.

From the Blog:
How to Create a Higher Ed Messaging Strategy
Basics of Higher Ed Copywriting
Driving Affinity Through Innovative Marketing at Universities
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
How to Get More Out of Name Buys from Services like Encoura
This Week on the Podcast:
Enrollment Marketing: How to Leverage a Mascot Program
What We Have Been Reading:
NACAC creates commission to look at the admissions process, with a focus on race | Inside Higher Ed
7 Ways to Create Scroll-Stopping Visual Content for Social Media
How to Host a Successful Open Day in 2021
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Redesigning Your Education Website
Understanding Generation Alpha
The Higher Ed Marketer
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