Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students.
Kristi Lafree, Director of Enrollment Marketing at
Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.
She also talks about:
- A two-fold approach for marketing to parents
- The importance of personalization within student recruitment
- How Gen Z is approaching decision-making
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?