Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students.
, Director of Enrollment Marketing at Butler University
, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.
She also talks about:
- A two-fold approach for marketing to parents
- The importance of personalization within student recruitment
- How Gen Z is approaching decision-making
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?