How to Create a Messaging Strategy [EDU Marketing Minute]

Content marketing is proven to get more inbound inquiries from prospective students. But how do you turn those prospects into enrolled students? Learn how copywriting can help you achieve your enrollment goals.

Ethan Braden of Purdue University shares how they drove affinity during one of the first campus reopenings after the Covid-19 shutdown.

Have you tried video email yet to shepherd prospective students through application and enrollment? Here are 5 ways to use it.

Name buying services like Encoura are valuable resources for enrollment marketing. Here’s how to use the data more effectively.

Butler University has a unique target audience for one of their marketing campaigns — the pets of prospective students.

Kristi Lafree, Director of Enrollment Marketing at Butler University, joins the podcast to talk about how the marketing team is finding innovative ways to use Blue, Butler’s very own 65-lb English Bulldog mascot, to drive enrollment and awareness, including sending personalized direct mail to cats and dogs.

She also talks about:

Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?

And wipe the slate of all the bad practices, particularly those that favor wealthy students, what would you change? Recommendation letters? Campus tours? The funding system? Later deadlines? These and other ideas were recommended by experts.

Here are 7 ways to standout and command the attention of the high-speed scrollers with effective visual content for social media.

Hosting an open house that is both engaging and safe for attendees is key in 2021. This blog touches on how you can create an immersive experience virtually, in-person or using a hybrid event delivery.

Looking for ideas that will impact your enrollment? This ebook is for you! With over 20 years in education marketing, Caylor Solutions has pulled together this ebook to provide you with practical and effective ideas for your education marketing!

The ebook covers the following aspects of planning your redesign: 

There is a generation that comprises more than 1 in 7 residents, yet few people have heard of them. Within 4 years they will outnumber the Baby Boomers, and many of them will live to see the 22nd Century. 

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on ho…