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Google Knowledge Panel | Student Search Round Table [EDU Marketing Minute]

Google Knowledge Panel | Student Search Round Table [EDU Marketing Minute]
By Bart Caylor • Issue #80 • View online
What is Google telling the world about your school? The Google Knowledge Panel has often been overlooked as a way your prospects are learning about your college or university. We dive into how to impact what is being presented.
On the Higher Ed Marketer Podcast, we have a round table discussion about student search and how to improve your efforts through omnichannel marketing. Very practical discussion you won’t want to miss!
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From the Blog:
Unhappy with Google Knowledge Panel Info On Your School? Here’s What You Can Do
How to Create a Strong Unique Selling Proposition for Your School
10 Key Projects for Advancement Marketing
How to Build Your Elevator Pitch Structure for a More Powerful Message
6 Tips for Marketing Higher Ed to Generation Alpha
Catch up on the Podcast Episodes:
Omni-Channel Platforms: Automate & Personalize Your Marketing
What We Have Been Reading:
9 Content Marketing Tools for Small and Medium-Sized Orgs | Campaign Monitor
Optimize Your Social Media For More Traffic and Engagement
Read It & Reap: 10 Top New Marketing Books To Savor On #NationalBookLoversDay
YouTube Optimization 101: From Zero To Hero In No Time
Resources:
Ebook: Redesigning Your Education Website
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
The Higher Ed Marketer
Understanding Generation Alpha
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