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Capital Campaigns | Using Data | [EDU Marketing Minute]

Capital Campaigns | Using Data | [EDU Marketing Minute]
By Bart Caylor • Issue #60 • View online
If your last capital campaign struggled, our latest blog post explains why. Also, be sure to check out this week’s podcast to learn about the importance of data to any higher ed marketing strategy.

From the Blog:
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
How to Create a Higher Ed Messaging Strategy
Basics of Higher Ed Copywriting
Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis
Driving Affinity Through Innovative Marketing at Universities
Jaime Hunt on Leveraging Creativity to Increase Enrollment During a Crisis
This Week on the Podcast:
Building Stronger Relationships Using Data w/ JP Spagnolo
What We Have Been Reading:
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
7 Ways to Create Scroll-Stopping Visual Content for Social Media
AGS Tips: How to Target Generation X Through Paid Ads
Why Marketing Needs to Be A Part of Everyone’s Job (and Job Description.)
Death to Silos | Call to Action: Marketing and Communications in Higher Education
Top 10 Nonprofit Marketing/Fundraising Books and How to Read More
008: Top 10 Nonprofit Marketing/Fundraising Books and How to Read More
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Redesigning Your Education Website
Understanding Generation Alpha
The Higher Ed Marketer
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