Marketing revolves around relationships. And the best way to strengthen those relationships and connect with prospects on a deeper level is through data.
is episode, JP Spagnolo
, VP of Strategic Enrollment Management and Marketing at Capital University
, joins the podcast to share how building relationships through data helps craft clear, compelling, and resonant marketing messages.
Some topics that were covered:
- 2 core elements of marketing
- The importance of data to any marketing strategy
- Being more precise when communicating needs to third-party vendors
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?