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Basics of HigherEd Copywriting [EDU Marketing Minute]

Basics of HigherEd Copywriting [EDU Marketing Minute]
By Bart Caylor • Issue #58 • View online
How are you using copy to market to your prospects? Also, be sure to listen to this week’s Higher Ed Marketer podcast featuring Deedie Dowdle of DePauw University.

From the Blog:
Basics of Higher Ed Copywriting
5 Ways to Utilize Video Email to Connect with Prospects (Featuring BombBomb)
How to Get More Out of Name Buys from Services like Encoura
Text Message Marketing for Higher Ed: Getting Closer to Your Audience with SMS | Caylor Solutions
This Week on the Podcast:
Creating an Adaptable Brand Promise in the Age of Social Media
What We Have Been Reading:
Social Audio: What It Means for Marketers and Businesses : Social Media Examiner
5 Types of Video to Add to Your Social Media Marketing
Recruitment to Yield: Rethink the Campus Guest Experience
Your School’s Guide to Higher Ed Social Media Stories in 2021
Join the Conversation:
Does Your Marketing Use Social Proof?
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Redesigning Your Education Website
Understanding Generation Alpha
The Higher Ed Marketer
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