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Automated Drip Campaigns | Podcast: The Next Big Thing [EDU Marketing Minute]

Automated Drip Campaigns | Podcast: The Next Big Thing [EDU Marketing Minute]
By Bart Caylor • Issue #97 • View online
Sometimes I am still surprised how many schools don’t have a good automated drip campaign in place to nurture prospects in the funnel. Today’s blog post addresses some of that and provides some very practical advice.
And, be sure to listen to this week’s HigherEd Marketer Podcast where Lee Wilhite, VP of Biola University, comes on to discuss the importance of authenticity in peer-to-peer relationships. We talk about a number of items, including influencer marketing.
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From the Blog:
How to Build a Drip Campaign to Convert Enrollment Leads
AR and VR Technology Is the Next Wave in Enrollment Marketing
How the Metaverse Will Change Enrollment Marketing
3 Ways Internal Marketing Can Fuel Your Higher Ed Campaigns
The HigherEd Marketer Podcast:
Staying Ahead of the Next Big Thing in Higher Ed Marketing
What We Have Been Reading:
8 Tips on How to Create Your YouTube Marketing Strategy and Grow Your YouTube Channel [Infographic]
Everything You Need to Know About LinkedIn Retargeting
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Writing for the Web
Ebook: Redesigning Your Education Website
The Higher Ed Marketer
Understanding Generation Alpha
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