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8 Tips for SocMed PPC | June 3 Webinar [EDU Marketing Minute]

8 Tips for SocMed PPC | June 3 Webinar [EDU Marketing Minute]
By Bart Caylor • Issue #70 • View online
Are you using all of your opportunities for social media pay-per-click advertising? We have 8 tips for you to consider.
Don’t forget to register for our Thursday webinar. There is still space (we’ve expanded beyond our 100 registrant limit…this is going to be a webinar you won’t want to miss!)
We also talk to the Ivy Tech Community College’s Jeff Fanter on why you should be outcome-oriented in your higher ed marketing. This week on the HigherEd Marketer podcast!
Share this with your colleagues if they are not subscribed!

From the Blog:
Q&A: 8 Social Media Advertising Tips for Higher Ed in 2021
Messaging for the Individual: How Data Can Help You Create Engaging Stories
How to Work with Marketing Stakeholders
9 Must-Have Items for Enrollment Marketing Budgets
When Crisis Hits: Reputation Management in Higher Education
5 Ways to Take Advantage of 5G Mobile Marketing
Upcoming Webinar:
June 3, 2021 @ 1:00 PM ET
June 3, 2021 @ 1:00 PM ET
STILL SPACE!
Join Think Patented and Caylor Solutions for ideas and solutions for improving your higher ed marketing in 2021. Whether you are looking to increase enrollment or giving, you’ll walk away with practical ideas from this presentation.
Bart Caylor of Caylor Solutions and Dan Cornelius of Think Patented will provide direction on both tools and strategies that any school can implement.
Topics that will be covered:
  • Using personalization
  • How to leverage data variables in both print and digital
  • Planning and organizing to keep it effective
  • Tools to measure and increase engagement
  • Examples of other schools efforts and reviews
  • Question and Answers
The first 100 registrants will be free and receive the recording for reference. The webinar will also be available on-demand. Depending upon response, the webinar may be expanded beyond 100.
This Week on the Podcast:
Why You Should Be Outcome-Oriented in Community College Marketing
What We Have Been Reading:
30 Post Ideas to Spice Up Your Social Media (With Cool Examples!)
How to Write the Perfect Meta Description for SEO (Step-by-Step)
14 Ways to Drive Traffic to Your Website’s Landing Pages (2021 Guide)
20 Questions for Post-Pandemic Strategic Planning Readiness
Resources:
Ebook: Marketing on a Shoestring Budget
ebook: 25 Ideas for Great Admissions Content
Understanding Generation Alpha
The Higher Ed Marketer
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