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7 Video Ideas | Crisis Management [EDU Marketing Minute]

7 Video Ideas | Crisis Management [EDU Marketing Minute]
By Bart Caylor • Issue #62 • View online
In the next few weeks we are going to be focusing on the power of video in your higher ed marketing strategy. Be sure to read this week’s post on seven video strategies. And…this week on The Higher Ed Marketer Podcast, we talk about crisis communication with one of the leading experts: Christy Jackson has spent her career in high-profile crises: the 2007 Virginia-Tech shooting, the 2015 closing of Sweetbriar, and the 2019 UNC Charlotte. Listen to her wisdom from experience on how to handle your next crisis.

From the Blog:
7 Higher Ed Video Marketing Strategy Ideas | Caylor Solutions
Creating an Adaptable Brand Promise in the Age of Social Media
6 Signs Your School Needs to Outsource Digital Marketing Services
The #1 Reason Your Last Capital Campaign Struggled and How to Fix It
How to Create a Higher Ed Messaging Strategy
Basics of Higher Ed Copywriting
This Week on the Podcast:
When Crisis Hits: Reputation Management in Higher Education
What We Have Been Reading:
A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers
A Quick Checklist: Is Your School Website SEO Friendly?
How to Implement a Social Media Marketing Strategy for Schools
Resources:
ebook: 25 Ideas for Great Admissions Content
ebook: Redesigning Your Education Website
Understanding Generation Alpha
The Higher Ed Marketer
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