What’s the best way to garner the attention and interest of Gen Z? It’s communicating with them through the channels and mediums that they prefer.
Right now, that’s one-to-one video communication. In fact, the schools that have adopted one-to-one video communications are seeing up to 10 times more engagement from that channel than from their email campaigns.
In this episode, we sit down with Zach Busekrus
, Founder & Brand Strategist at Enrollify
, to discuss how schools are effectively wielding one-to-one video strategies to personalize communication and reach a wider swath of potential students.
- How one-to-one video is being utilized
- How schools should approach using Tik Tok
- Tactics for effectively leveraging SEO
- Other tools you should be using
Check out these resources we mentioned during the podcast:
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