We all have an internet connection with several high-quality cameras within arm’s reach. The only thing keeping us from sending video communications is our human vulnerability.
Sending a personalized video message is a way to become more human and more real to the people we are trying to impact and serve. It creates a human-to-human connection far faster and stronger than the substandard, emotionally impoverished communication channels we’ve been relying on in higher ed.
In this episode
, we speak with Ethan Beute
, Chief Evangelist at BombBomb
, about how higher ed can effectively use video to humanize and better engage with its target audiences.
Ethan chats with us about:
- The philosophy behind why video communication strengthens human connection
- Creating personalized videos and evergreen videos for broader audiences
- Opportunities in higher ed to incorporate video messages
- How video messages can bring tears to people’s eyes
Check out this related episode:
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?