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5 TikTok Rules | Video Email for Recruitment [EDU Marketing Minute]

5 TikTok Rules | Video Email for Recruitment [EDU Marketing Minute]
By Bart Caylor • Issue #83 • View online
Looking to start TikTok marketing? Already there? Here are 5 rules to consider as you dive into TikTok marketing for higher education.
Also, on the Higher Ed Marketer Podcast, we talk to Ethan Beute, Cheif Evangelist at BombBomb about humanizing our communications with prospective students and families through video email.
Read more below.
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From the Blog:
5 Ground Rules for Successful TikTok Marketing
Proven Strategies to Help Generation Alpha Thrive
Need to Drive Up Enrollment? Connect College Marketing with What Students Really Want
How to Leverage Gated Content in Search Engine Marketing for Higher Ed
Unhappy with Google Knowledge Panel Info On Your School? Here’s What You Can Do
How to Create a Strong Unique Selling Proposition for Your School
The HigherEd Marketer Podcast:
Higher Ed Marketer #4 in top podcasts for Higher Ed digital, marketing, and recruitment
How to Use Video to Humanize Higher Ed Marketing
What We Have Been Reading:
YouTube SEO: How to Optimize Videos for YouTube Search
What Is Instagram Creator Studio? [+ How Marketers Can Use It]
Why you should align your school’s marketing and admissions teams
How to Make YouTube Shorts: Social Media Examiner
7 Tips to Create Exceptional Content Marketing for Business Schools
Resources:
ebook: 25 Ideas for Great Admissions Content
Ebook: Redesigning Your Education Website
Ebook: Writing for the Web
The Higher Ed Marketer
Understanding Generation Alpha
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