Marketers know that there’s always something to learn during a transition. Rather than sticking rigidly to the strategy that no longer applies, marketers — especially higher ed marketers — must embrace being reactive and open-minded toward transition.
We also chatted with Mary about:
- What higher ed can learn from consumer brand
- Tapping student expertise from a branding perspective
- The benefits of a two-student research group
- Promoting recycling in branding (a really cool story about billboard vinyl)
Know of a higher education marketing change agent you’d like to hear on the show? Does your university have an interesting story to be featured?